Restaurant and Pub signs (GRC 377-1)

The countless pubs and restaurants around Kensington and the broader parts of London all have their own unique design and font for their signs.  I've noticed that many of them incorporate multiple styles of font to catch the eye and to create an aesthetically engaging logo.  However, I have not been able to find any logo that uses more than two or three different fonts.  In keeping this simplicity, the logos are kept from being too noisy and are left with just the right amount of contrast.

This first photo shows the logo of an Italian restaurant in Piccadilly Circus (who's food is a bit overpriced for its taste if you ask me).  Their eye-catching logo employs a sans serif font and large text size for the name of their restaurant "Jamie's", followed by what looks to be an oldstyle font in all caps declaring "Italian".  A further description of their business is then depicted further down in a modern font, which can be seen from the vertical stress of the "o" and the right angle of the serifs.

This second photo shows two different logos right next to each other- one employing two separate fonts, and the second only including one.  The "Caffe Nero" logo uses a different font for their name and a short description of their business, whereas the "AZ Electrical Hardware" only uses one type of font next to its "AZ" logo.  The Caffe Nero design, although still simple, is more engaging than the hardware store sign, as the two different fonts helps create some interesting contrast.

This last photo shows the simple, yet effective design of a pub's sign.  The use of two different fonts and the placement of the words throughout a circular shape creates a very clear and attractive arrangement.