Sunday, 19 July 2015
Packaging in Harrods- (GRC 8)
Harrods is one of the most popular shops in London, as they are infamously known for their expensive and vast range of products. One of the most interesting things to me when walking through Harrods was how beautifully all their products were packaged and displayed.
One of their products was a tin full of English biscuits, or cookies, as shown below. From the design of the tin can and the layout of the display, it is obvious that this product is targeting London tourists. The bright colors of the Union Jack arranged together screams London. The simplicity of this design is what makes it look clean and attractive to the eye, causing it to be a perfectly ideal souvenir for a tourist to bring home to remember their London visit.
This second example is another package of cookies found at Harrods, however, the design of the packaging is obviously quite different. The name of the product is not easy to see from a distance, however, what does catch the eye is the bright color of the box and the shiny accents of the metallic print. The gorgeous design is what causes customers to come closer to the product to get a better glimpse of what it is. Even if you weren't a huge fan of ginger hunks, you might be tempted to purchase this treat just from the stunning package design!
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I loved Harrod's food hall and the packaging was amazing! I must go back before I leave...just to look and touch.
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