Supermarket Signage (GRC 5)

Signage is everywhere in large cities, and particularly in London!  Incredible signage designs can be found for restaurants, shops, flower markets, and product labels. When I walked into Whole Foods on High Street Kensington, they had countless different designs for their advertisements and food aisles.
 
 
This first sign uses a modern font style and a simple design layout and background. The white letters on the brown surface create a clean, contrasting appeal, perfectly complemented by the thin white lined border with subtle corner details.
 
 
 
 
 
 
 
 
 




 
This second sign is similar in color simplicity, but is much busier when it comes to fonts and the use of space. All the fonts are sans serif, but the combination of all caps, italics, and different font sizes causes a jumbled look. This sign is obviously directing customers down a tea aisle, however, because of all the noise created by the many different typography styles it is not an easy, quick read.
 



This last sign goes back to a simple typographic style, but also incorporates contrast within the typography by combining a sans serif all caps with a script font.  This contrast is also complemented by the contrast of colors- the light blue with the yellow detail.  Interestingly, the designers have picked this color coordination to match the product that they are advertising right below the sign, drawing the customers' eyes and attention to their display.