Wayfinding Signage- (GRC 7)

As an extremely busy tourist city, London has countless examples of various wayfinding signage.  In order for visitors and locals to know where they are and where they need to be, signage designers need to be especially aware of the layout of their wayfinding posts.  However, the location of the signage is just as important as the design.  A sign can be wonderfully and beautifully created, but if its not placed in a location that allows people to see it, it won't be the least bit effective.

This first example of wayfinding signage in London is a common street sign that one would find in Kensington area.  However, as you can see, the design of the sign is not ideal for such a popular tourist area.  The small font size makes it difficult to read, and the location can be extremely hard to find since it is posted on the side of a building instead of the street itself.

This second example, however, is a much more effective design.  Although the font may still be a bit small, the choice of using a bright yellow color makes this post easy to spot from a distance.  The location of this sign also allows people to quickly and easily see whether or not they are going in the right direction.  The contrast of the white letters on a black background help this sign in being even more effective and easy to read.